Endometrial Receptivity Array (ERA) is a cutting-edge test that determines the best time for embryo transfer during IVF. It analyzes gene expression in the uterine lining to identify the “window of implantation.” Dr. Shilpi Shrivastava uses ERA to enhance implantation success in patients with repeated IVF failures. By accurately timing the transfer, she maximizes the chances of a successful pregnancy. This personalized approach reflects her commitment to advanced, evidence-based fertility care.